The True Power of Marketing with Stories with Ben Stewart
There are two kinds of marketers out there. The first are the Don Drapers—the guys who know how to package lies to turn profits. Certainly an easy way to make money, but it takes a toll on your soul, right? The second kind wants to help people tell a better story about their lives, their hopes, their work. They want to help the world see your work the way you see your work. Ben Stewart is that kind of guy, and helps storytellers understand that if you want to leverage the power of story to convert, you have to lead with story’s greatest power: it's ability to connect. Don't miss this practical, wisdom-packed episode of the STORY Podcast.
There are two kinds of marketers out there. The first are the Don Drapers—the guys who know how to package lies to turn profits. Certainly an easy way to make money, but it takes a toll on your soul, right? The second kind wants to help people tell a better story about their lives, their hopes, their work. They want to help the world see your work the way you see your work. Ben Stewart is that kind of guy, and helps storytellers understand that if you want to leverage the power of story to convert, you have to lead with story’s greatest power: it's ability to connect. Don't miss this practical, wisdom-packed episode of the STORY Podcast.
Creators and Guests
Host
Harris III
Harris began his career at a young age, traveling the world as an award-winning, professional illusionist. He has performed for and spoken live to more than two million people in more than 30 countries on six continents. His performances have been televised to millions more on networks like the Travel Channel and ABC Family, and famed YouTube channels like Dude Perfect. After traveling the globe and making a million dollars by the age of 21, only to go bankrupt a year later, Harris kick-started a decade-long journey to understand the stories we tell ourselves and how they drive all human behavior. Armed with a unique perspective, his career re-exploded as a world-renowned speaker, storyteller and entrepreneur. He is the creator of WonderWork™ and the Story OS™, and the author of the bestselling book, The Wonder Switch. Tapping into his background as a professional magician and understanding the intersection of storytelling and wonder, Harris developed a structured process that can dramatically change a team’s culture, or rapidly accelerate an individual’s transformation from the story they feel stuck in, to the life they want to live.
